What is Crowdfunding?

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How do you define “Crowdfunding”?

What is crowdfunding? Who can use it and why? What’s the best platform? Will crowdfunding work for my business, and if so how do I learn to use it?

Whether for entrepreneurs, small businesses, social enterprises, artists or communities–our approach reduces confusion and overwhelm, and improves your chances of success.

¿Qué es el crowdfunding (financiación colectiva)? Aprender más aquí.

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The Crowdfund Better® definition of “Crowdfunding”

The Crowdfunding Landscape

Donation: personal causes & 501(c)(3) nonprofits. Read more here…
Rewards crowdfunding
Rewards: contains elements of pre-sales, early adopter fan support, and friends/family funding. Read more here…
Microlending: community loans under $15k
Investment Crowdfunding, Regulation CF, JOBS ACT, WeFunder, Crowdfund Main Street, Start Engine, NextSeed, Republic, Microventures
Investment: equity & debt. Read more here…

Who can use crowdfunding?

Any stage of business

From idea, startup, growth, to fully established

Any size of business

From solo entrepreneur to Fortune 500

Any kind of business

Business-to-Consumer, Business-to-Business, online, brick & mortar, local, international

Why choose crowdfunding?

Low barriers to entry

Success based on social capital, goodwill & trust not FICO, collateral or repayment capacity

Few limits on how much can be raised

From hundreds to millions of dollars

Provides market validation

Test the market to see if your business, product or project will attract potential supporters

Community focus

Reflects the marketplace and supports under-resourced businesses & communities

What platform should I use?

Get an up-to-date list of reputable platforms from across the crowdfunding landscape and a Crowdfunding Self-Assessment when you sign up for our quarterly newsletter.

Get our Crowdfunding Cheat Sheet for FREE when you subscribe to our Newsletter

How do I learn how crowdfunding works?

The Crowdfunding Opportunity is an online, self-paced course to help you understand how you can use crowdfunding to fund your business or project.

No matter what type of crowdfunding you are considering, you’ll get the fundamentals you need to improve your chances of success.

Take our online crowdfunding course
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Will crowdfunding work for my business or project?

Looking for help building a crowdfunding strategy?

We’ve worked with entrepreneurs, small businesses, creatives, and communities at all stages of development. Our assessment-based approach helps us identify the focus areas your team can work on before you launch a campaign to improve your chances of success.

Get your roadmap today
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