Crowdfunding Webinars for Organizations

Want a crowdfunding webinar for your clients or community?

We offer options from crowdfunding basics to specific strategies for crowdfunding success.

Individual webinars are designed to be 1-hour in length and can be combined to create a tailored webinar series for your organization.

One month advance notice is recommended to allow for scheduling and promotion by your organization and Crowdfund Better.

Available Webinar Options

Crowdfunding Basics

Webinar A: Crowdfunding for Small Business

Webinar B: Investment Crowdfunding for Small Business

Building Your Crowdfunding Campaign

Webinar C: Building Blocks of Business Storytelling

Webinar D: Constructing Your Crowdfunding Rewards

Webinar E: Creating Your Crowdfunding Video

Marketing Your Crowdfunding Campaign

Webinar F: Unburying Social Capital & Networks

Webinar G: Personalizing Communications for Crowdfunding Success

Webinar H: Equip Your Email Marketing Toolbox

Webinar I: Building Your Day-to-Day Crowdfunding Communications Plan

Webinar A

Crowdfunding for Small Business Webinar, Crowdfunding Webinars for organizations, crowdfunding webinars for clients, crowdfunding webinar for small business, crowdfunding webinar for entrepreneurs, crowdfunding webinar for small business owners, crowdfunding for small business, crowdfunding for entrepreneurs

Crowdfunding for Small Business

Crowdfunding has raised over $34B in capital since 2008 but only 2% of small businesses are using crowdfunding to fund their business. The main reason: they don’t know enough about it. Get ahead of the curve! Attend this workshop if you are curious about a new capital-raising process where success is based on communication, trust and transparency, and where the value of your effort is worth more than just money. The workshop will also help you understand if crowdfunding is a good fit for your business, keys to crowdfunding success, and how crowdfunding can work in tandem with other capital-raising tools. Includes hands-on worksheets to support your learning.

Topics include:

  • What crowdfunding is & the types of crowdfunding
  • How crowdfunding works
  • How crowdfunding is different from traditional funding
  • The benefits of crowdfunding beyond funding
  • How to know if crowdfunding is right for your business
  • The keys to crowdfunding success

Webinar B

Investment Crowdfunding for Small Business webinar, investment crowdfunding online webinar, Crowdfunding Webinars for organizations, crowdfunding webinars for clients, crowdfunding webinar for small business, crowdfunding webinar for entrepreneurs, crowdfunding webinar for small business owners, crowdfunding for small business, crowdfunding for entrepreneurs

Investment Crowdfunding for Small Business

Can you raise capital from investors via crowdfunding? Yes, you can! In 2012, Congress passed the JOBS Act and created Regulation Crowdfunding giving small business owners the ability to raise investment not just from wealthy angel investors, but from their customers and community. But it’s a little more complicated than using donation and rewards crowdfunding. In this workshop, we’ll give you the facts on Regulation Crowdfunding and guide you on what you need to know to do investment crowdfunding right.

Topics include:

  • Basics of Regulation Crowdfunding
  • Legal & Financial Compliance
  • Marketing & Communications Compliance
  • How to Get Started

Webinar C

Building Blocks of Business Storytelling, Crowdfund Better webinar, client webinar, crowdfunding webinar, crowdfunding education, crowdfunding training, crowdfunding for small business, crowdfunding for entrepreneurs, BIPOC small business, black owned business, latino owned business, crowdfunding video script writing, crowdfunding video, how to make a crowdfunding video, tell your crowdfunding story

Building Blocks of Business Storytelling

When it comes to crowdfunding, storytelling is everything. People support people and your business starts with you. How do you tell your story in a way that connects with potential backers and inspires them to support your campaign? This 1-hour webinar will outline a process for writing compelling campaign copy that can be used for your campaign page, campaign video and marketing communications. Learn how to strengthen your brand while creating a campaign story that communicates your “why” and motivates your network to support your business, project or organization. Includes hands-on worksheets to support your learning.

Webinar D

constructing-your-crowdfunding-rewards-webinar-cover

Constructing Your Crowdfunding Rewards

If your crowdfunding campaign includes providing rewards or perks in exchange for campaign contributions, you need a strategy to create rewards that will excite your potential backers while allowing you to achieve the financial goals of your campaign. Campaign creators who forget to budget for all the costs of delivering their rewards, including their time, end up over budget or overwhelmed. But with a little guidance you can avoid that fate. In this 1-hour webinar, you’ll learn a step-by-step process for designing rewards that convert to contributions, and a method for crunching the numbers to make sure you’ll have what you need to deliver on them. Includes hands-on worksheets to support your learning.

Webinar E

Creating your crowdfunding video, Crowdfund Better, Kathleen Minogue, crowdfunding webinar, crowdfunding for small business advisors, crowdfunding for business advisors, crowdfunding for small business owners, crowdfunding for small business, crowdfunding for entrepreneurs, crowdfunding for rural business, crowdfunding for minority business owners, crowdfunding training, crowdfunding education

Creating Your Crowdfunding Video

You don’t have to be a Hollywood filmmaker to create an engaging crowdfunding campaign video. The most important element of your campaign video is your script. Without a well-written script to guide your video, you’ll lose your viewer’s attention before getting the chance to ask them to support you. In this 1-hour webinar, you’ll learn a proven framework for creating a crowdfunding video that will inspire potential backers to support your business, project or organization. You’ll also learn video fundamentals and be empowered with tools to help you make the most professional video you can on the budget you have. Includes hands-on worksheets to support your learning and links to video examples.

Webinar F

Unburying Social Capital & Networks, Crowdfund Better online webinar, crowdfunding webinar, crowdfunding training, crowdfunding for small business, crowdfunding for entrepreneurs, BIPOC small business, black owned business, latino owned business, woman owned business

Unburying Social Capital & Networks

When people think about crowdfunding, their first thought is creating their campaign page. But the page doesn’t fund your campaign, people do. You need a plan for finding and communicating with your network, so they have the opportunity to support you. Get ahead of the curve with this 1-hour webinar. Start your crowdfunding journey by learning a process for finding and nurturing your network that will help you reach your crowdfunding goal. Then put the process to work before launching your campaign and watch it bring both financial and nonfinancial benefits not just to your campaign, but to your overall business. Includes hands-on worksheets to support your learning.

Webinar G

personalizing communications for crowdfunding success, Crowdfund Better, Kathleen Minogue, crowdfunding webinar, crowdfunding for small business advisors, crowdfunding for business advisors, crowdfunding for small business owners, crowdfunding for small business, crowdfunding for entrepreneurs, crowdfunding for rural business, crowdfunding for minority business owners, crowdfunding training, crowdfunding education

Personalizing Communications for Crowdfunding Success

When reaching out via digital communications like email and social media to ask potential campaign backers to support your crowdfunding campaign, how do you cut through the noise and inspire people to take action? The answer: Get personal. In this 1-hour webinar you’ll learn the “Keep It Personal” strategy for tailoring your digital communications to speak directly to potential backers individually, even when sending to a larger group. None of us want to be treated like a number. Learn how to let your personal and business networks know they matter and increase the likelihood of them backing your campaign. You’ll also be introduced to technology tools to make your communications more efficient and consistent. Includes hands-on worksheets to support your learning.

Webinar H

Equip Your Email Marketing Toolbox webinar, Crowdfund Better webinar, Kathleen Minogue webinar, crowdfunding webinar, crowdfunding for small business advisors, crowdfunding for business advisors, crowdfunding for small business owners, crowdfunding for small business, crowdfunding for entrepreneurs, crowdfunding for rural business, crowdfunding for minority business owners, crowdfunding training, woman owned business, black owned business, latino owned business, client webinar

Equip Your Email Marketing Toolbox

Did you know that email converts 34% more than any other digital channel to crowdfunding contributions? Email may seem old-fashioned given today’s marketing love affair with social media, but if you’re crowdfunding, email marketing is a vital tool to have in your crowdfunding toolbox. In this 1-hour webinar, you’ll learn an email marketing strategy that will not only help you reach your campaign goals, but also teach you how to strengthen relationships with your clients and customers to generate revenue well beyond the campaign. Includes hands-on worksheets to support your learning.

Webinar I

building-your-day-to-day-crowdfunding-communications-plan-webinar-cover

Building Your Day-to-Day Crowdfunding Communications Plan

Did you know that crowdfunding campaign creators that have a day-to-day marketing plan raise 180% more than those who don’t? Having a robust network and a compelling story will only result in campaign contributions if you create a plan to get your story in front of your network. Don’t let your campaign be the party that never started because you forgot to invite any guests. In this 1-hour webinar, you’ll get the inside scoop on how to organize your digital communications like email and social media long before your campaign launches to ensure that your campaign reaches as much of your network as possible. Includes hands-on worksheets to support your learning.

About Your Instructor

Kathleen Minogue, Founder & Chief Education Officer, Crowdfund Better

Crowdfunding Webinars for Organizations

Kathleen Minogue is a recognized leader in the crowdfunding industry for her pioneering work in crowdfunding education. Kathleen is Founder & CEO of Crowdfund Better, the leading crowdfunding education and technical assistance organization in the U.S. since 2012. She is creator of The Crowdfund Better Process™, the first crowdfunding technical assistance curriculum built to increase campaign success while strengthening business fundamentals, and the Crowdfund Better Certified Advisor™ program, the first professional development training program for advisors. She is focused on crowdfunding as a tool to encourage entrepreneurship, economic development, and job creation particularly for women, minority, and rural entrepreneurs.

She has been featured in The Wall Street Journal, Crowdfund Insider, and Forbes, and has presented at the Director’s Guild of America, America’s Small Business Development Centers National Conference, Association for Women’s Business Centers National Conference, Crowd Invest Summit, Crowdfunding Deep Impact UK, and Global Crowdfunding Convention. She has also contributed to access-to-capital initiatives including the PwC Women Unbound report and the Milken Institute/SBA Partnership for Lending in Underserved Markets. Kathleen has coached highly successful donation, rewards and investment crowdfunding campaigns, and has developed crowdfunding training programs for small business assistance organizations and incubators including The Local Crowd 4SE Incubator funded by the NSF, FundBlackFounders Incubator, and Crowdfund Idaho.

Contact Us

We're not online right now. But you can send us an email and we'll get back to you within 2 business days.

Not readable? Change text. captcha txt
0