May 18, 2021 – StartupNation
“Crowdfunding is no longer niche funding, but a growing source of capital tailor-made for startups who are looking both for funding and to acquire new customers,” Kathleen Minogue, founder and CEO of Crowdfund Better, said.
“The big story in 2021 is investment crowdfunding, particularly offerings using Reg CF. These offerings saw a 77.6% uptick in funds raised between 2019 and 2020, and 2021 shows no signs of slowing down with the SEC recently updating the rules to allow for larger raises up to $5 million.”
Tip: Download a free crowdfunding cheat sheet at Crowdfundbetter.com; it will provide you with a list of reputable platforms across the crowdfunding landscape.
May 18, 2021 – Arlington Garden in Pasadena, 2020 Annual Report
With the help of a generous $50,000 anonymous matching grant, the garden raised a total of $120,000 in its first-ever crowdfunding campaign! Over 251 people donated during the 60 day campaign, helping the garden offset losses in revenue due to the pandemic. Thank you to Scott Madsen & Kathleen Minogue from Crowdfund Better for their valuable guidance on running a crowdfunding campaign and providing us with a discount to their service. Thank you to Diane Nicholson, Sam Nicholson, Houston Jones, and Catchafire volunteer, editor Justin Streichman for their help with the campaign video.
March 5, 2021 – Nonprofit Quarterly
Open call to open source. Professionals from a variety of industries can open-source deal templates, due diligence questionnaires and processes, platforms and servicer ratings and experiences, success stories, and lessons learned. Already, some organizations, like Crowdfund Better, ImpactAlpha, and Locavesting, are providing insights and resources to the public. The more that can be shared outside of paywalls, the wiser the movement will become.
February 10, 2021 – Dance Business Weekly
That’s because Kermani not only identified a need in her city, but she was proactive about asking for her community’s support and clear about what she was using the money for—something that many campaign creators fail to do. It’s one of the reasons more than half of all crowdfunding campaigns never reach 10 percent of their goal, according to Kathleen Minogue, founder and CEO of consulting agency Crowdfund Better. “Picking a platform? That’s your last concern,” she says. “The first thing you have to think about is organizing your network. Before you start thinking about money and platforms and rewards, take some time and think about your community and how you will communicate with them.”
December 20, 2020 – Home Business Magazine
The Idaho Women’s Business Center connected her with Crowdfund Better (via their collaboration called Crowdfund Idaho) which is guiding her through the steps to create a new campaign, and she’s optimistic that this time will be successful.
Tip: The free Crowdfunding Cheat Sheet at Crowdfundbetter.com explains the different types of crowdfunding, the pros and cons of each, and will help you identify platforms for each type of campaign.
December 1, 2020 – BoiseDev
Through a partnership between Crowdfund Better and the Idaho Women’s Business Center, any business can receive free training on how to raise funds to launch a new business or keep an existing one afloat. Through the Crowdfund Idaho partnership, any Idaho business affected by COVID-19 can receive up to $2,000 in virtual training on marketing, building a strong business and raising funds to make sure a campaign is successful through Crowdfund Better.
Crowdfund Better CEO Kathleen Minogue founded the company after she saw a lack of resources for women, minorities or rural businesses looking to launch businesses through crowdfunding. She said her goal is to educate businesses on the intricacies of crowdfunding and provide personalized help for businesses to make sure they can have a successful campaign.
Minogue said this process includes multiple steps including making sure business owners have a business entity set up, help them create financial projections, build a reward system for donors and other training before heading right into hoping for supporters. Crowdfund Idaho also doesn’t have a platform fee, like some other crowdfunding services.
“Over 50% of campaigns don’t reach 10% of their goal, but using Crowdfund Better Process™, our clients see significantly higher success rates and often exceed their goals and it’s because we have those middle steps,” she said. “They don’t go straight to posting their campaign. We’re being very strategic and making sure it’s going to serve that business, but also building the business capacity.”
September 30, 2020 – Preston Citizen
One of these partnerships is called Crowdfund Idaho, and is a collaborative effort between the IWBC and Crowdfund Better, with Sayrd Iverson, IWBC East Director and Kathleen Minogue, Creator and CEO of Crowdfund Better at the helm.
September 28, 2020 – Idaho Business Review
“Crowdfunding is often thought of only as a way raise capital, but one of crowdfunding’s unsung values is as a tool for businesses to test new ideas and get customer feedback while raising the capital they need to put those ideas into action. With customer needs and desires changing rapidly during COVID-19, crowdfunding is a powerful strategy for business resilience.” — Kathleen Minogue, CEO Crowdfund Better
September 1, 2020 – Idaho Business Review
Invitations are already going out to every corner of the state, every industry, every demographic with special attention to the under-represented. We are using one of the experts at crowdfunding, Kathleen Minogue, founder and CEO of Crowdfund Better, to provide free coaching on crowdfunding and other customer-funding models.
March 5, 2020 – UrbanLink Group
There may be several ways of filing and screening, so most people work with a legal advisor or with other entrepreneurs who have launched campaigns previously. Experts in crowdfunding like Kathleen Minogue, Founder & CEO of Crowdfund Better, are great connections to make and learn from.
According to her website and in-person presentations, Minogue started her business after a successful crowdfunding campaign as a way to “guide entrepreneurs, small businesses, nonprofits, and creatives on using crowdfunding strategically to attain their financial, marketing, and business goals.” Minogue has been featured in The Wall Street Journal and Forbes for her entrepreneurial insight.
During one of Minogue’s recent presentations on crowdfunding, she talked about the rise and popularity of this funding option, including multiple benefits. Minogue pointed out that regulation crowdfunding is one of the newest options of funding, giving average consumers the opportunity to invest in a business of choice. The added benefit being that it’s not just about supporting a business, but it’s also a means of generating personal wealth.
October 2, 2019 – Small Business Majority
Kathleen Minogue, Founder & CEO of Crowdfund Better and With Love Board Member explained, “It has always been our hope to revisit crowdfunding as a way to grow With Love’s impact, and after many years of dreaming and many months of planning, we are bringing the story full circle through this investment crowdfunding campaign.”
November 13, 2018 – by Carolyn Karo Schulman – Milken Institute
“When PLUM LA started many participants didn’t have a working knowledge of crowdfunding and couldn’t see how it was relevant to helping underserved entrepreneurs fund their businesses. By the final Lender Referral Networking Event in August of 2018, some of these same individuals were suggesting crowdfunding as a solution for entrepreneurs who had been turned down by lenders and were starting to see how crowdfunding could create a path to bankability. Prior to PLUM, I was having little success creating dialogue with lenders and technical assistance providers about the crowdfunding opportunity for underserved entrepreneurs, so this was a significant transformation and a direct result of two years of conversations facilitated by the Milken Institute and SBA among individuals who would not have been brought into meaningful conversation without the catalyst of PLUM. These relationships are already creating new collaborations, like the one between Crowdfund Better and OmniWorks, to incorporate crowdfunding as a core funding strategy for minority entrepreneurs participating in the OmniWorks incubator program. ”Kathleen Minogue, Founder & CEO, Crowdfund Better (page 21)
January 11, 2018 – by Devin Thorpe – Forbes
“Make a commitment to take action every week and keep a list to keep yourself honest. Even when life gets busy, you’ll have that commitment (and a written list) to keep you focused throughout the year.” ~ @kathleenminogue
August 7, 2017 – The Siskiyou Daily News
According to the webinar presenter Kathleen Minogue of Crowdfund Better, “More funds will be raised via crowdfunding than venture capital in 2017, but only 2 percent of [men and women owning small businesses] are using crowdfunding to fund their business. The main reason: They don’t know about it!”
July 12, 2017 – PwC in collaboration with The Crowdfunding Center
“Should experience of rewards crowdfunding be a new lending criteria? A successful rewards campaign shows why ‘goodwill’ isn’t intangible; it has real commercial value that can be translated into online sales dollars now and the financial support of loyal customers in the future. In crowdfunding, the trust that you build with your network is your currency. You can turn your social proof, your brand recognition and your goodwill into funding.” Kathleen Minogue, CEO, Crowdfund Better (page 10)
July 11, 2017 – by Barry James – Business Advice Blog
So why the information gap? This dearth of support for the very people who, in the words of expert Kathleen Minogue of Crowdfund Better, can provide “the critical link in carrying crowdfunding over the chasm from the early adopter entrepreneurs – to the more pragmatic early majority entrepreneurs” who are not yet aware of it’s huge potential to fund existing and new businesses. As she also says: “Business advisors are the key.”
June 8, 2017 – by Paige Kutilek – GoFundMe Blog
Kathleen Minogue, founder & CEO of Crowdfund Better, said:
“The future of crowdfunding is niche with more community and less crowd. In the past, niche platforms couldn’t compete with the major players, but as we move from the early crowdfunding adopters to the early crowdfunding majority we are entering new territory. Different types of campaigns require different types of support, and niche platforms that can provide that support will grow strongly alongside the original players.”
November 9, 2016 – by Amy Wan – Small Business Forum (Medium)
I didn’t understand how much the nation truly left these folks behind until fellow small business and crowdfunding advocate Kathleen Minogue brought something to my attention this morning — that in the past few years, new business formation really only occurred in 20 counties, according to a study by the Economic Innovation Group.
September 9, 2016 – by Susan Brown Consulting
If you think Crowdfunding’s time has come and gone, think again. Crowdfunding has grown from $1.5 billion in 2011 to $34 billion in 2015. What does crowdfunding offer in addition to capital? “Proof of concept, customer development and buy-in, product research, and leverage for other types of capital,” says Kathleen Minogue, owner of Crowdfund Better. A 2016 SBA report found a causal relationship between crowdfunding success and ability to access additional financing, build partnerships, create a strong customer base and find employees.
January 22, 2016 – Real Business Blog
“This report blows the lid off the picture that the media usually present of crowdfunding as the domain of big tech blockbusters. The data explodes this kind of siloed thinking making it clear that crowdfunding is providing seed and growth funding across a wide reach of industries and geographies – and shows no signs of relenting. It points clearly toward crowdfunding as the new must-have skill for emerging entrepreneurs.” – Kathleen Minogue
September 1, 2015 – Seed&Spark Blog
Then we invested in a consultation with Kathleen Minogue at Crowdfund Better. She gave us a one-on-one (or really one-on-five) dissertation on how to run a successful crowdfunding campaign.
Kathleen interviews Lori Shandro, Co-Founder & Producer of Treefort Music Fest, about her reason for choosing to pursue an investment crowdfunding campaign as well as experience for “Crowdfund Idaho LIVE 2020.”