¿Qué es el crowdfunding (financiación colectiva)? Aprender más aquí.
What is Crowdfunding?
a large number of people sharing small amounts of their social, creative and financial capital via the internet within a limited time window.
The Crowdfunding Landscape:
Donation: personal causes & 501(c)(3) nonprofits
Microlending: community loans under $15k
Investment: equity & debt
Rewards: contains elements of pre-sales, early adopter fan support, and friends/family funding
Who can use crowdfunding?
any stage of business – idea, startup, growth, established
any size of business – solo entrepreneur to Fortune 500
any kind of business – B2C, B2B, online, brick & mortar, local, international
Why choose crowdfunding?
low barriers to entry – success based on social capital, goodwill & trust not FICO, collateral or repayment capacity
few limits on how much can be raised – from hundreds to millions of dollars
provides customer validation – test the market to see if your business or product will attract potential customers
supports diversity – reflects the marketplace and supports women, minority & rural businesses
What platform should I use?
Get an up-to-date list of reputable platforms from across the crowdfunding landscape
and a Crowdfunding Self-Assessment when you sign up for our quarterly newsletter (available in both English and Spanish).
Want to learn how crowdfunding works?
The Crowdfunding Opportunity is an online, self-paced course to help you understand how you can use crowdfunding to fund your business.
No matter what type of crowdfunding you are considering, you’ll get the fundamentals you need to improve your chances of success.
Will crowdfunding work for my business?
Looking for help building a crowdfunding strategy?
We’ve worked with entrepreneurs, small businesses, social enterprises, and artists at all stages of business.
Our assessment-based approach helps us identify the focus areas your team can work on
to improve your chances of success before you launch a campaign.
