¿Qué es el crowdfunding (financiación colectiva)? Aprender más aquí.

What is Crowdfunding?

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The Crowdfunding Landscape:

Three hybrids of traditional funding

Donation Crowdfunding, GoFundMe

personal causes & 501(c)(3) nonprofits

Lending Crowdfunding, P2P

peer-to-peer lending

Investment Crowdfunding, Regulation CF, JOBS ACT, WeFunder, Crowdfund Main Street, Start Engine, NextSeed, Republic, Microventures, Indiegogo

securities: equity, debt & revenue-share

Rewards Crowdfunding, Kickstarter, Indiegogo, Seed&Spark, PieShell, iFundWomen

contains elements of pre-sales, early adopter fan support, and friends/family funding

Who can use crowdfunding?

any stage of business idea, startup, growth, established

any size of business – solo entrepreneur to Fortune 500

any kind of business – B2C, B2B, online, bricks & mortar, local, international

Why choose crowdfunding?

low barriers to entry – success based on social capital, goodwill & trust not FICO, collateral or repayment capacity

few limits on how much can be raised – from hundreds to millions of dollars

provides customer validation – test the market to see if your business or product will attract potential customers

supports diversity – reflects the marketplace and supports women, minority & rural businesses

What platform should I use?

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Get an up-to-date list of reputable platforms from across the crowdfunding landscape
and a Crowdfunding Self-Assessment when you sign up for our quarterly newsletter
(available in both English and Spanish).

Wanna dig a little deeper?

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Don’t know anyone who has ever crowdfunded before?

Want to get the BIG picture? 

The Crowdfunding Opportunity is an online, self-guided course to help you understand how you can use crowdfunding to fund your business.

No matter what type of crowdfunding you are considering, you’ll get the fundamentals you need.

Will crowdfunding work for my business?

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Looking for an expert to help you build a crowdfunding strategy?

We’ve worked with entrepreneurs, small businesses, social enterprises, and artists at all stages of business. Our guidance and training recommendations are best practices backed by data from over 500,000 campaigns across the industry.

Our assessment-based approach helps us identify the focus areas your team can work on
to improve your crowdfunding chances before you ever launch a campaign.

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