Scott Madsen directs the marketing, communications and customer experience operations of Crowdfund Better. He has over 20 years in customer service, spanning from the early 2000’s at Gap.com to Wells Fargo in 2009 before switching gears and focusing on working with small business owners and startups in developing their grassroots marketing. His expertise of simplifying complex marketing strategies down to the “nuts and bolts” has been essential in working with Crowdfund Better’s clients.
Scott served two consecutive years in AmeriCorps NCCC, which opened his eyes to the power of community and how government can both potentially assist and hinder communities of all kinds. From there he wound his way through three degrees – International Relations, Spanish and Latin American Studies – including living abroad in Mexico and Spain for nearly two years. Scott brings his worldview to every encounter, helping bridge the divide with Spanish speaking communities (¡se habla español!), which are often overlooked by the U.S. crowdfunding industry. The most recent resource he created in September of 2020 (in conjunction with Kathleen Minogue’s curriculum) which is the first ever online Spanish language crowdfunding course developed for small business owners and entrepreneurs based in the United States, “La Oportunidad de Crowdfunding“.
Scott is proud to have grown up in Chico, California (the real NorCal – three hours north of San Francisco). When he’s not glued to his computer, Scott can be found working in the garden (he finds his zen helping things grow).